pivot tables

An introduction to pivot tables for digital marketing

Many marketing gurus and job ads mention pivot tables as a ‘must have’ skill.  

But guides on how to use them are usually too general. Here’s a specific example of how – and why – a digital marketer would use pivot tables.

As a digital marketer you are often faced with the task of making sense of log files. But log files are a blessing and a curse.

A blessing in the sense that they capture everything, but a curse in the sense that we are then expected to turn hard-to-read data into organized reports.