For most entrepreneurs, the first time is usually not the charm. Nor are the second and third times. Instead, success is often reached after countless failures, rewarding only the most persistent and determined entrepreneurs.
So it’s no surprise that a lot is made of ‘pivoting‘ in the startup community. A ‘pivot‘, as the name implies, occurs when a startup that isn’t on the right path tries to move onto a different path.
When done successfully, a company on the brink of failure might find itself achieving great success.