Places

Five reasons Facebook should still care about location

There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole ‘location’ issue after seemingly shutting down its Places and Deals sites. 

But much of the evidence suggests Facebook is even more focused on location now that it has been to date. 

As I’ve already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that ‘check-in deals’ won’t be disappearing anytime soon either.

The A-Z of location-based marketing

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Econsultancy’s new Location-based Marketing Smart Pack has just been released as a theory-driven explanatory guide about this rapidly evolving area.

I’ve identified 26 key elements inside this wide and complex channel that you probably need to be aware of. Notice that it’s a mixture of trends, platforms, strategy and more, as I’ve avoided simply listing the main players in the market that everyone knows about.

Let me know if you think I’ve missed anything important!

Should Facebook let others check you into “Places”?

Facebook’s foray into location-based services launched last night. And while Places borrows heavily from existing services available on Yelp, Foursquare and Gowalla, one difference is the way that Facebook plans to grow its new product.

Facebook Places check-ins will be shared with users’ entire network of friends. And if users wish, they can check other people into locations. Perhaps predictably, there are some privacy issues with this approach. But it ensures that people who may not otherwise interact with Places are sure to know it exists. And unless objections arise, Facebook’s appraoach should be great for user adoption.