Paperchase, social media and crisis management: speed versus substance

Yesterday, Twitter flexed its muscles once again as a corporate
watchdog. An independent artist alleged that stationery company
Paperchase plagiarized her word and the allegation went viral on the popular microblogging service.

While the firestorm ensued, Paperchase, which is without much of a
social media presence, responded later in the day with an explanation.


Paperchase allegedly plagiarises independent artist and Twitter erupts

Over the past few months, Twitter has been used as an effective campaign tool to expose the corporate misdemeanors of many large companies, including Trafigura, H&M, and KFC.

Paperchase is the latest recipient of a growing internet fire-storm, facing criticism over claims that the stationery giant allegedly plagiarised the artwork of a British, independent artist, decorating notebooks, tote bags and albums, and making them available for sale around the UK. 

It’s clear that the world has changed. There is simply nowhere for companies to hide: do something wrong or embarrassing, and internet users will respond rapidly to expose the corporate scandal in a matter of minutes.