Where there are empowered merchants, there are satisfied shoppers

The notion of prioritizing the vendor makes many ecommerce marketers cringe.

How can you prioritize your merchants, provide them with benefits and opportunities to be successful while making sure your shoppers don’t desert you for the attention of another company?

But, customer service innovation has begun to see important and measurable results in flipping the customer-centric model on its head to not only win over more customers, but delight and engage the ones you have today.