platform

The future of programmatic media (part four)

I spoke at an event last week looking at the role of programmatic in VOD and its suitability for building brands in a digital environment.

There were a number of people speaking about creating more brand based measurement, data consolidation, using client site and CRM data and the rise of programmatic as a fundamental future facing model for all media buying.

While I agree that programmatic is best viewed as opportunity trading and currently somewhat disconnected from the planning and brand strategy teams, I was struck by the lack of discussion about the role of attribution technology in aligning the true value of programmatic media with an agreed end conversion point.

Switching email providers: eight steps for Australian businesses

It’s no secret that in the last few years many major email service providers (ESPs) have set up an Australian presence, offering businesses access to a variety of advanced email marketing features, along with local client support. 

Additonally, it’s also widely acknowledged that email is an important marketing channel for any business – often being the most-utilised digital channel by marketers – but within this, partnering with the right email service provider is crucial to success. 

How UK e-commerce sites have changed in the past five years

2006. Daniel Craig’s first James Bond film was released, Steve Irwin died, Italy won the World Cup and “It’s Chico Time” reached number one in the charts: A mixed year. 

But what was happening online, and more specifically, in online retail? In celebration of Econsultancy’s fifth E-commerce Platforms Buyer’s Guide, we’ve gone back five years to look at the top UK retail sites as they were then… and how they shape up now.