So, just what is the value of a Facebook ‘like’? Does it have any real worth in terms of increased sales and customer loyalty, or is it simply a nice ego boost and a way of showing you are more popular than the competition?
It’s a difficult question to answer and is a frequent topic of debate at social media conferences.
In truth the value of a ‘like’ varies wildly between different industries and sectors, but many companies have started to work out exactly how much their Facebook fans are worth.
Cider brand Bulmers says its fans are worth £3.82 a week more than non-fans, or £198.64 per year, and ticketing company Eventbrite has worked out that a Facebook share is worth £2.25 compared to £1.80 on Twitter.