Playboy

Southern Comfort goes all in on web advertising

What difference do relaxed advertising policies online offer for liquor brands? A lot. Online, alcohol companies can attach themselves to content and audiences that have been elusive in traditional spaces. And for a company like Southern Comfort, that means getting rid of traditional ad spend entirely.

Relaxed search policies and new ad formats are helping liquor brands move beyond display advertising online. And it also helps that spending online is proving to be a cost cutting method.

Playboy looking for a long-term relationship with digital

Playboy is the world’s iconic ‘male magazine‘ but it’s had a hard time keeping its relationship with consumers and investors spicy.

The company’s story resembles that of media businesses today: evolving markets have changed the game, brought new competition and eroded old competitive advantages.