Thanks to the rise of massive social networks, namely Facebook, and a
multi-billion dollar virtual currency market, social gaming has become
one of the hottest spaces on the consumer internet.
But there’s another reason social gaming is so hot: it is putting the
‘casual‘ back into the concept of ‘casual gaming‘. Through social games
like Farmville and Mafia Wars, millions upon millions of non-gamers
have become gamers. In the process, social games are potentially
reshaping the gaming industry more broadly.