Poke

Mulberry’s new responsive site shows luxury brands how to do UX

Recreating the luxury retail experience on an ecommerce site is a particularly difficult task and one that many high-end retailers have struggled with.

Effective web design is supposed to be about creating a simple, convenient user experience, but luxury brands apparently find it hard to resist the temptation to design convoluted sites that value glossy imagery over user experience.

In fact we’ve previously highlighted 17 luxury brands with poor web UX, as well as looking at why luxury brands need to focus on user experience and SEO.

Therefore when Mulberry recently launched a new site my expectation was that it would be another unusable but great-looking ecommerce store.

Mars shuts down unofficial Snickers social media site

A week or so after Mars pulled back from the Skittles social media experiment, it has forced a digital agency to close down an unauthorised Snickers website.

Poke, the agency in question, was sent a cease and desist order, which demanded the suspension of www.snckrz.com. The website allowed users to customise the Snickers packaging, with their own logo. 

Snckrz.com had attracted more than 80,000 users since Poke launched it, seemingly in response to the brand’s official ‘Snacklish’ campaign. Poke tried to do this anonymously, but it didn’t stay that way for long. And feathers were suitably ruffled as a result.