Poke

Mulberry’s new responsive site shows luxury brands how to do UX

Recreating the luxury retail experience on an ecommerce site is a particularly difficult task and one that many high-end retailers have struggled with.

Effective web design is supposed to be about creating a simple, convenient user experience, but luxury brands apparently find it hard to resist the temptation to design convoluted sites that value glossy imagery over user experience.

In fact we’ve previously highlighted 17 luxury brands with poor web UX, as well as looking at why luxury brands need to focus on user experience and SEO.

Therefore when Mulberry recently launched a new site my expectation was that it would be another unusable but great-looking ecommerce store.

Poke: should you have more than one mobile app?

For many companies, a native mobile app is one of the most important parts of a mobile strategy.

Unfortunately, although the costs of building native mobile apps are in many cases decreasing, building a successful mobile app is increasingly difficult.