Eight brilliant digital campaigns from APAC marketers

Econsultancy’s annual awards, The Digitals, takes place tomorrow night as part of the Festival of Marketing.

I was involved in judging the entries and was inspired to cast my eye around at other industry awards to see what type of work brands have been doing this year.

Over in Asia the Spikes are a high profile affair and attract some great entries from around APAC.

The shortlist for the digital category is actually quite long, so I’ve picked out a few of the most interesting or impressive entries.

Here’s a summary of my favourites, and for more on this topic read our blog post on inspirational examples of mobile innovation from Asia or download our new report on the State of Ecommerce in China

12 adjective-defying things we’ve seen on the interweb this week

It’s a new era. Ben Davis, the erstwhile keeper of the interweb keys has handed them over to a new owner with a wink, a ruffle of the hair and a gravelly intoned “you’ve earned it, kid”.

“You know I’m five years older than you, right?” this newly-coronated writer replied. Ben simply repeated “you’ve earned it, kid” and vanished into the night.

True story.

So the gauntlet has been passed and I am the proud new captain of the interweb ship. My only hope is that I can provide you with a fraction of the joy, fascination and expert curation that you’ve come to expect. At the very least I’ll try to stop mixing my metaphors in such a bizarre manner.

Let’s ride…