policies

Instagram gives Twitter a taste of its own medicine

Twitter wants to be a media company, and its efforts to become one have created a lot of collateral damage.

That’s not at all surprising: when the company was positioned as a communications platform with an open API, developers flocked to take advantage of the connately-flowing river of data that Twitter produces. But many of those developers, as well as companies like LinkedIn, had to be cut off as Twitter’s desire to be a media company realistically requires it to control the user experience, and how its content is displayed, in consumer channels.

Should all your staff be engaging in social media?

Many brands are nervous about letting people engage on their
behalf in social media; and their nervousness is often well-founded.

They think
of cases such as the Nestle Facebook page, where the person managing the page
on behalf of the brand lost control of the situation; generally they fear that
people will say the wrong thing, to the wrong people at the wrong time.

This leads to policies that are about controlling and restricting use of social
media, whereas the ideal would be the exact opposite.

Why is this so hard? Google, Facebook and adult retailing

My day-to-day marketing activities are somewhat different from yours. Instead of optimising campaigns and formulating strategy, with every day comes a new onslaught of ad disapproval, a rumour of a change in policy, a decline from an ad network or long email conversation with a boilerplate-spouting representative.

In this article I’ll give you an insight into the surprisingly not-salacious world of Adult Retailing in relation to the internet’s biggest players: Google and Facebook.