Pontiflex

ASPCA’s Debbie Swider on performance advertising

aspca debbie swidderThere are 71 million pet owners in the United States, all of them potential members and supporters of the ASPCA. Debbie Swider (pictured left), the non-profit’s senior e-marketing manager, would dearly love to enlist all of them as members and donors.

Advertising on pet and animal oriented sites is only the tip of the iceberg when your target audience is that large. “We have to make sure we’re using the channels that allow us to find the right people wherever they are online,” says Swider. “Seventy-one million is a huge number. Getting just five million of them would be exciting.”

Pontiflex: Social media helps make the case for CPL advertising

Social media has seen an outburst of activity from marketers over the past year, but brands looking to prove the value of their efforts on social media often come up short. But according to a new study released by Pontiflex today, advertisers are shifting to a cost per lead model rather than paying for the number of eyeballs that see their ads. And when it comes to retaining new leads, social media is an excellent way to keep consumers engaged and listening to brand marketing.

Email is alive and well. And helping your social media campaign.

The Wall Street Journal may have declared “The End of the Email Era” this week, but that obituary went live far too soon.

Email is still alive and kicking. Beyond the fact that email usage still continues to grow, it is also a key factor in all of the more recent social tools that are seeing explosive growth. And according to a new study by Pontiflex, marketers are finding consumers much more willing to share information via email than social media, meaning that email is still an integral tool in marketing campaigns.