pop-op shop

eBay showcases mobile and social commerce with London pop-up shop

On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping.

The shop doesn’t have any products on show, but instead uses QR codes and augmented reality to links shoppers to product pages on eBay.

The idea is partly to give inspiration for Christmas gifts, but also to showcase eBay’s broad range of mobile apps.

Ebay expects a third of Christmas purchases to be made through mobile this year, though the percentage is predicted to be even higher than that for fashion and homewares.

We’ve previously reported that the online retailer expects its m-commerce sales to exceed $10bn in 2012, a figure that was revised up from an initial estimate of $8bn.