pop-up store

14 reasons why you should launch a pop-up store

A growing trend in the past few years has been that of the pop-up store. They often appear out of nowhere on our high streets and in shopping malls before vanishing into the ether. 

Pop-up stores are popular with artists and designers, who create temporary boutiques and galleries, but they’ve also been used by big name brands such as Levis, Adidas and Nike, as well as retailers like Target, JC Penney, and Gap.

Pop-ups have also been set up by various online pureplays, such as lastminute.com and The Foundry. For these companies it is about experiential marketing, as much as anything, but they can also be used as sales channels.