“Don’t you think dreams and the internet are similar? They are both areas where the repressed conscious mind vents.” Paprika — 2006
I recently watched a 2006 Japanese anime called Paprika where the quote above comes from. After it was recommended to me, I learned that Christopher Nolan has cited Paprika as an influence on his 2010 feature film, Inception…so to say it was a bit ahead of its time is probably an understatement.
When the character Paprika (who is a sort of repressed personality herself, but I won’t say too much to keep from spoiling the plot) offers this viewpoint it reminded me to revisit a very important area for today’s web marketers to pay attention; that of social commenting.
While online commenting has to date been a very frustrating for all of us, not to mention brand agnostic, for the very reason offered in this quote, times are changing and marketers need to take note.