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Why is the UK the most expensive market to drive app downloads?

Statistics reveal that the UK represents the most expensive market to drive app downloads. In fact we’re 74% more expensive than the USA.

The findings come from the InMobi App Insight Report released yesterday, revealing trends and insights from app developers who ran campaigns on InMobi’s network in Q2 2013.

So what accounts for the UK being such a pricey market to crack?