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Four examples of automotive brands that are innovating the customer experience

Disruption is a common theme these days and while it’s hard to create a list of industries that are being disrupted the most, there’s no doubt that the auto industry is a contender.

Consumers are redefining their relationship with cars, from the way they acquire them to how they use them, and that means automakers need to rethink their roles and how they operate in the market.

Eight of the best social campaigns from June 2014

Another month has passed, so it’s time for us to round up some of the more noteworthy social campaigns we’ve seen in June.

This time around we’ve got examples from Coors Light, Wilkinson Sword, Porsche, Paddy Power, Burberry and Spec Savers.

And if this isn’t enough for you then check out my round ups from back in April and May

Six examples of automotive social media strategy

In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.

Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.

Let’s take a look at how other brands compare in the world of automotive social media.