positioning

RIP: The Priceline. com Negotiator

William Shatner is probably best known for playing two roles: James T. Kirk on Star Trek, and The Negotiator in Priceline.com commercials.

James T. Kirk will live forever in the minds of Star Trek fans, but The Negotiator is dead after plunging off a bridge in a bus in the process of saving a family.

The beginning, middle and end of brand storytelling

Storytelling is being hailed as the new big idea, but it’s not that
new.  What makes a good story in this viral, user-generated, post
advertising world has always made a good story. 

From papyrus to pulpit
to plasma screen, the attributes of a ripping yarn have remained the
same: credibility, digestibility, and most importantly, emotional
resonance.