The Post Office: How can a 375-year-old brand attract the best in digital talent?
The Post Office is one of the UK’s oldest and most trusted brands. So what do you picture when you hear “the Post Office”? Possibly a dimly-lit room with a counter at the back of a small shop, with racks of brown tape and padded envelopes for sale; or perhaps a twee, green-painted building with an awning in the middle of a town high street.