The Post Office is one of the UK’s oldest and most trusted brands. So what do you picture when you hear “the Post Office”? Possibly a dimly-lit room with a counter at the back of a small shop, with racks of brown tape and padded envelopes for sale; or perhaps a twee, green-painted building with an awning in the middle of a town high street.
Click-and-collect is now a must-have delivery option for online retailers as consumers expect to be able to pick up their purchases at a time that is convenient to them.
In 2013 around 70m deliveries were made through click-and-collect, a figure that’s expected to grow to around 82m by 2018.
In recent weeks UK retailers have been pushing ahead with new initiatives aimed at giving customers even more choice when it comes to collecting their purchases.
Here’s a round up of several businesses that are aiming to increase profits using click-and-collect.
E.M. Forster, great Victorian-born champion of the internet, sorry, humanism, once wrote this:
“Letters have to pass two tests before they can be classed as good: they must express the personality both of the writer and of the recipient”.
The Royal Mail‘s revamped website is the latest in a string of big organisations meeting new and improved standards in customer experience.
The aesthetic of the site accounts largely for its improvements, and the site as it stands can be seen, excuse me Edward, to express more of the Royal Mail’s personality as well as those of its various audiences.
First, I’ll look at some interesting little here’s and there’s from around the site before panning out.