post-purchase

Retailers shouldn’t forget about post-purchase experience

Customer experience is top of mind for just about every retailer hoping to survive and thrive in today’s incredibly competitive and difficult economic environment.

But while many retailers focus on topics like personalisation and minimising the number of steps in the purchase journey, they shouldn’t forget that an important part of overall customer experience is the post-purchase experience they deliver.

20 automated emails your customers won’t delete

Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate.

The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes.

I’ve added examples from around the Econsultancy blog.