post reach

Has Facebook killed organic post reach for brands? What should you be doing about it?

The last month has seen a host of speculation that Facebook organic post reach is set to decline.

The prevailing view is that brands should expect to see organic reach of between 1-2%, with the end of organic reach looming on the horizon.

The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as a move to further monetise brand pages.