Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.
Well, thanks to UX firm Bunnyfoot, we have an updated version of the test, which finds similar results.
This time, 36% of people tested still do not realise that Google Adwords are ads.
Furthermore, about a quarter of people don’t know that Google had any advertising at all. And this despite the yellow text box proclaiming ‘ads’.