PR fails

One in five employees uses social media to criticise the boss

Almost 40% of UK employees use social networks to criticise their workplace, while one in five take a pop at their boss, according to a new survey. 

The research was carried out by MyJobGroup, which surveyed 1,000 UK employees. The results suggest that HR departments need to clearer about their policies on employees’ use of social media. 

When social media attacks: learn from others’ mistakes

As a social media marketeer, I’m very aware of how tricky it can sometimes be to prove the value of social media to a brand, particularly a brand with a self-deprecating view of their public perception.

I lose count of the ways I’ve heard a brand tell me ‘Not everyone can be ‘the Meerkat’ or sexy like Nike’, which in some ways is true, but that shouldn’t put you off.

What should make a brand nervous is the prospect of getting it wrong, as in the examples I’ve gathered together for you here…