PR tips

How to bring your PR in-house. Part three: discovery and dissemination

The PR game has changed, but putting personal relationships first and making sure you offer something of value to the influencers and journalists you pitch is more important than ever.

In this four-part series we are walking through best practice and some great PR tools anyone in your marketing department can use to stay on top of in-house PR activity. 

In this post: Discovery and Dissemination. We’ll talk about how to find the journalists and influencers that are right for your message.

How not to screw up a PR opportunity

Recently I approached a well-known internet personality about an interview. I wanted to discuss a new website he had launched and get his perspective on the market it’s competing in.

Interview requests are always hit-or miss; sometimes you never hear back. I was pleasantly surprised, however, and received an immediate response.