14 brand PR stunts that successfully created a splash
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.
SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.
A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).
This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.
I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.
SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.
Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.
After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.
It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.
If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board.
Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.
Here are three recent stories of brands that ‘lost face’ in China and how others can avoid the same fate.
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
Damage control is usually a matter of prescription.
Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).
Our latest ‘Day in the Life’ features a topic we haven’t covered yet – PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
It’s been a fine week for digital marketing and ecommerce stats.
So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.
On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).
In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn’t suspiciously hotchpotch.
We already knew this, so why has it peeved some SEOs?