14 brand PR stunts that successfully created a splash
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns.
Digital PR: A guide to choosing & reporting on KPIs
Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.
SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.
The GDPR may be good for inbound marketers, but it’s no excuse for crap content
A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).
This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.
Overcoming bias in the SEO & PR industries
I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.
SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.
Three PR campaigns that missed out on link building opportunities
Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.
After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.
A day in the life of… Assistant PR Manager for VisitScotland
It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.
If you are looking for new opportunities yourself, you can also check out the Econsultancy jobs board.
Three brands recently ‘shamed’ in China and how others can avoid a similar fate
Marketing in China can be tricky. Consumers there are eager to learn about Western brands, but that interest can quickly turn to outrage if people feel that companies have been misleading.
Here are three recent stories of brands that ‘lost face’ in China and how others can avoid the same fate.
Will bad PR lead Uber to destruction?
Could bad PR pose an existential threat to one of tech’s highest-flying companies?
It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.
Why marketers should adjust their social media crisis response to fit their brand’s identity
Damage control is usually a matter of prescription.
Take a PR crisis – say, a vengeful former-employee hijacking the company Twitter account (as happened to HMV), or a negative public reaction to a production mistake (the entire auto-industry).
A day in the life of… a freelance PR & comms consultant
Our latest ‘Day in the Life’ features a topic we haven’t covered yet – PR.
Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.
She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.
Google’s got it right: Instead of bribing bloggers, sort out your website
On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).
In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn’t suspiciously hotchpotch.
We already knew this, so why has it peeved some SEOs?
Why do law firms use Twitter as just a press release distribution system?
I conducted a little experiment.
I looked at the Twitter accounts of the UK’s top 10 law firms and scrolled down the list of ‘tweets and replies’ to see which firms engage directly with other users.
All 10 accounts offered a combined total of just two tweet replies in 2016. Why?