PR

Digital PR: A guide to choosing & reporting on KPIs

Outreach. Link building. Media relations. Promotions. Digital PR. Whatever you want to call it (let’s go with Digital PR), you need it.

SEO alone can’t build your brand and PR alone can’t make your website rank. When you blend the two together, you get better, more measurable PR.

The GDPR may be good for inbound marketers, but it’s no excuse for crap content

A marketing friend recently pointed out an observation: all the GDPR best practice guides are recommending the same thing. Namely, to go all in on inbound, content-led campaigns (so potential customers are willing to offer up their personal data).

This sent a bit of a shiver down my spine because, at one stage, the thing to go all in on was SEO. Or it was about going all in on social. Or a particular social network. And we all know how crammed full of noise and rubbish those quickly became.

Overcoming bias in the SEO & PR industries

I am a PR SEO specialist. In other words, I have one foot in SEO and the other in PR, and this has allowed me to see where the two disciplines intersect—and where they clash.

SEO was/is a male dominated sector; 70% of employees are men. PR, however, is about 70% female. From a gender perspective this has given me the opportunity to be both the minority and the majority simultaneously.

How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?

Three PR campaigns that missed out on link building opportunities

Brands of all sizes employ public relations agencies that run campaigns separate to their SEO needs – often the two aren’t even aware of each other’s activity.

After six years in a digital marketing agency and now working for a PR agency, I believe PR could and should be working harder for your SEO strategy, at no detriment to the traditions and values of public relations objectives.

Will bad PR lead Uber to destruction?

Could bad PR pose an existential threat to one of tech’s highest-flying companies?

It’s a question worth asking following a string of very bad headlines for Uber, which may be one of the fastest growing companies ever.

A day in the life of… a freelance PR & comms consultant

Our latest ‘Day in the Life’ features a topic we haven’t covered yet – PR.

Fiona Chow is a freelance PR and comms consultant, setting up Goadi Consulting at the end of 2015.

She is also Head of PR for the Hoxby Collective, a global platform of consultants across a range of disciplines all committed to creating a world of work without bias.

10 action-packed digital marketing stats from this week

It’s been a fine week for digital marketing and ecommerce stats.

So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.