predictions

2016: The good, the bad and the future of digital marketing

It’s not quite over yet, but 2016 has been busy. As I predicted last year, mobile has been a definite focus for almost every marketer and we’re slowly starting to see VR and wearable technology take off.

I’ve found it interesting to see how businesses have started to scope out new and creative ways to incorporate all of these technologies and opportunities into their marketing strategies. 

What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

Joining up online and offline data: seven predictions for the next six months

A few weeks ago I attended my first Digital Cream London event, sitting in on a rountable about joining up data across online and offline channels.

The three sessions with over 30 digital marketing professionals unveiled some interesting insights that I think are worth sharing.

This roundtable was, in my opinion, one of the more relevant ones as the customer journey becomes increasingly complex. 

Detailed findings are included in our free-to-access trends briefing, sponsored by BlueKai, but in this post I’m going to focus on predictions for the next six months that were provided by the delegates.

trends

Digital marketing and ecommerce trends for 2014 by Econsultancy CEO Ashley Friedlein

Each year I try to give my personal thoughts on what will be interesting and important in the world of digital marketing and ecommerce for the year ahead.

These are somewhere between trends and predictions. They are based largely on the many conversations I have with industry influencers and practitioners. 

Following are just a selection of 10 trends that I’ve chosen to highlight. However, there is free report to download and share which is over 40 pages long and covers all of my trends and predictions for 2014 across the 10 core digital topics that Econsultancy cover. 

Four books that predicted the dark side of digital (and a few that missed the mark)

In 1966 Time Magazine imagined what the world might look like in the year 2000. Among other predictions it stated that: “Remote shopping, while entirely feasible, will flop because women like to get out of the house; like to handle merchandise”.

This is clearly a bad prediction. Not just because the chauvinism of the article has gone out of fashion but because remote shopping, facilitated by the internet, has surged: global online retail sales recently topped $500bn, thrice the GDP of Peru, and both men and women spend in droves.

It can take quite a bit of digging to find better forecasts. But when it comes to digital media, particularly social media, there are some eerily accurate predictions to be found lurking among the the wilder imaginings.

300+ predictions for 2013

2013 is here and while the global economy has been a source for concern since the global Great Recession, many believe that tech and digital-heavy markets will continue to thrive in the coming year.

That’s good news whether you’re a digital marketer, developer, designer or entrepreneur, but the devil is always in the details and it’s usually easier to capitalize on an opportunity if you can spot it early.

Christmas 2012 e-commerce predictions round-up

Christmas is just around the corner, which inevitably means analysts and research groups have begun making predictions about how much online retail will be worth this festive season. 

The general consensus is positive for online retail, with various research firms predicting a rise in spending in the US and UK markets. For advice on how to make the most of the busy period check out our 35 tips for increasing your Christmas conversions.

And here’s a round up of the various surveys and predictions…

To succeed, companies should forget about the future

In a world where technology changes rapidly and businesses that don’t
keep up often perish, it’s no surprise that many companies keep one eye
on the present and one eye on the future as they develop their strategies.

On the surface, it seems sensible. After all, not paying attention to
the future seems like a dangerous if not potentially fatal mistake.

But is this really the case? Or can focusing too much attention to the future be equally dangerous?

2012: five things to watch

Despite questions about the global economy and volatility in the
markets, 2011 proved that there’s no place quite like the technology
industry, where innovative new services and products continued to win
adoption by both consumers and businesses.

With 2012 just around the corner, it’s time to ask: what’s around the corner?

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

Following are my personal views on what will be interesting and important in the world of digital marketing and e-commerce for 2011. 

I haven’t given extensive justification for any of these. It’s just what I feel to be likely from my many conversations with industry influencers.

I’d be very interested to hear your thoughts, or feel free to post a link to your own predictions.