Premium on Facebook

Facebook offers up its solution to mobile ads challenge, opportunity

In the run-up to its IPO, Facebook is pushing down on the gas pedal in an effort to bolster the advertising business from which it derives much of its revenue.

Yesterday, as expected, the world’s largest social network announced its new ad offering, Premium on Facebook. Those ads give advertisers more options and an ability to make their ads more prominent, but the jury is out on whether users will simply find them annoying.