Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube’s Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.

Ads on premium sites drive 67% greater brand lift

Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.

But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.

A quarter of Google Analytics users considering Premium version

A quarter of Google Analytics users surveyed by Econsultancy are considering the Premium version, while one in 20 GA users have already upgraded, according to research published this week. 

These figures are from the fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin

Here are a few highlights from the study, but there are plenty of other insights in the full report….

Can China’s Twitter thrive with paid premium features?

Despite speculation that it might have the opportunity to develop a revenue model in which users pay directly for their use of its service, Twitter has made it clear in the past couple of years that it’s going to make its money with advertising.

Only time will tell if that proves to be a wise move, but for those of us who wonder about what might have been, a similar service in Asia may provide an interesting case study.

Google Analytics Premium: the lowdown

Google still has its free analytics product, but now it has announced a paid-for version of Google Analytics, called Premium, which will be a $150,000 per year product.

In one brief announcement today from Google a very bold approach is being embarked upon. That is, going from a single free-to-all product, to one that is now split into two offerings: Google Analytics Standard (free) or Premium ($150,000 per year).

That’s a big change for Google Analytics, so what’s the difference?

Hulu’s freemium model is missing the premium part

Rupert Murdoch’s News Corp is frantically trying to monetize its digital properties. As part of that plan, popular video site Hulu recently added a premium version that costs $9.99 a month. For consumers looking for high quality video content online, it’s an interesting model. But there’s one catch.

According to new research from One Touch Intelligence, 88% of the content available on Hulu Plus is already available on Hulu for free.

Paid Content: Ning takes the free out of its freemium service

In alll the talk about paid content online, the word freemium comes up a lot. In theory, freemium allows consumers to get a taste of a product for free and then eventually converts them into paid customers once they get hooked and demand more services. But it’s not always so easy.

In the case of social networking platform Ning, the freemium model was putting them out of business. Starting in June, Ning went all in on premium. The result? More people are paying to use Ning. But whether that’s sustainable is another story.

There’s a case to be made for Hulu Premium. But can News Corp. deliver?

Video portal Hulu is quickly trying to make good on its promise to charge for content, but as of yet no one is talking about what a premium Hulu product will look like. 

After rumors surfaced about a two tiered subscription model earlier this week, Disney EVP Kevin Mayer came out to say that “no decisions have been made” on Hulu Premium. That’s too bad, because there are plenty of ways the Hulu could successfully charge for money. It’s just not clear that News Corp. will go ahead with them.