premium

Are online advertisers wising up about content quality?

YouTube is facing a backlash after popular content creators claimed that the platform is failing to monetize their videos.

The row focuses on YouTube’s Advertiser-Friendly Content Guidelines, which users claim they were not told about and that they feel are ambiguous.

Ads on premium sites drive 67% greater brand lift

Thanks in large part to programmatic, advertisers have more ways than ever to reach consumers online, and to target their ads at scale.

But according to comScore, not all ads are created equal. Instead, ads that appear on premium sites are far more productive, particularly mid-funnel.

A quarter of Google Analytics users considering Premium version

A quarter of Google Analytics users surveyed by Econsultancy are considering the Premium version, while one in 20 GA users have already upgraded, according to research published this week. 

These figures are from the fifth annual Online Measurement and Strategy Report, carried out in association with web analytics consultancy Lynchpin

Here are a few highlights from the study, but there are plenty of other insights in the full report….

Can China’s Twitter thrive with paid premium features?

Despite speculation that it might have the opportunity to develop a revenue model in which users pay directly for their use of its service, Twitter has made it clear in the past couple of years that it’s going to make its money with advertising.

Only time will tell if that proves to be a wise move, but for those of us who wonder about what might have been, a similar service in Asia may provide an interesting case study.

Google Analytics Premium: the lowdown

Google still has its free analytics product, but now it has announced a paid-for version of Google Analytics, called Premium, which will be a $150,000 per year product.

In one brief announcement today from Google a very bold approach is being embarked upon. That is, going from a single free-to-all product, to one that is now split into two offerings: Google Analytics Standard (free) or Premium ($150,000 per year).

That’s a big change for Google Analytics, so what’s the difference?