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Zynga brings virtual goods to physical retailers

Social gaming powerhouse Zynga has built a business potentially worth
north of a billion dollars. And it doesn’t sell anything. Real, that
is. 

By some estimates, the company will reportedly pulls in over half a billion dollars in revenue this year selling virtual goods, such as virtual tractors and furniture, that
are used in social games that are played by hundreds of millions of people
each month on social networks like Facebook.