price sensitivity

MVCs: five metrics for identifying your most valuable customers

A business can’t thrive without customers, and for that reason, the efforts of marketers are often focused on new customer acquisition.

Unfortunately, many companies neglect their existing customers and one of the reasons this happens is that they don’t ask a simple question: who are our customers?

Discounts and loyalty: a bad match?

Quick: what are some of the best way to acquire loyal customers? If you
look around online, you might draw the conclusion that providing
discounts makes the list.

Billions upon billions of dollars worth of coupons are distributed by
brands each year, and increasingly couponing is moving to the web, where
bargain-loving consumers have more power than ever to seek out the very
best deals available.