Pricing Engine

The truth about Real-Time Bidding (RTB): experts’ view

Last week, we released a new Real Time Bidding (RTB) Buyer’s Guide and an infographic on the RTB ecosystem. Though only a small percentage of marketers take advantage of this area of marketing, those who do are finding it to be one of the most efficient ways to reach customers across multiple touch points through a single campaign.

As there is still some confusion around this area, we reached out to four marketers deeply entrenched in RTB to find out what they think of it, the advantage of making it part of your spend and how it will affect the future of marketing.

Pricing Engine: making your ad spend more effective

One of the stumbling blocks of small to medium sized businesses, is their ability to manage their ad spend in the most efficient and effective way. They often don’t have a large team or the budgets to do so and are looking to save time and money.

Pricing Engine is a new start up that recently launched into Beta as a tool to help marketers not only do digital advertising themselves, but to be more effective at it. It was created to help marketers know where they are, how they’re doing compared to their peers, and what they should do to improve it.

I had a chance to talk to Jeremy Kagan, CEO of Pricing Engine, about his new product and how he envisions how it is going to change the way SMBs, consultants and B2B enterprise clients do business.