pricing

What are minimum advertised price policies?

Price fixing has a deservedly negative connotation, and often the term is misused in the context of minimum advertised price (MAP), and other manufacturer price policies.

Here’s the lowdown on how they differ, and why MAP is actually beneficial to all parties involved, not just brands.

How hotels are upping the fight against online travel agencies

For years, hotels and online travel agencies (OTAs) have maintained a frenemy relationship. 

But now, as bookings through OTAs have surpassed direct bookings for the first time ever, a number of major hotel brands are more aggressively battling the middlemen who generate billions of dollars in revenue for them but eat their margins and commoditize their brands.

sale

Why sales & discounts hurt your ecommerce brand

With another holiday shopping season (and post-holiday clearance) in the rearview mirror, online retailers are taking down the sales signs and getting back to business as usual.

Although business may become out of the ordinary for some, that sales spike can shoot as high as Mount Everest and can fall like a rookie snowboarding down it.

pricing

There’s no such thing as one right price in retail

We live in a constantly changing market, why should your prices be static?

That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?

Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.