Obviously, we’re big believers in ecommerce at Econsultancy, and we would advise any retailer to start selling online, if they aren’t already doing so, but one big name still doesn’t see the virtues of online retail: Primark.
I’ve written in the past about retailers that have shied away from online retail, and most of these retailers have since taken the plunge.
Not Primark though, and it seems the retailer has no immediate plans to sell online. Indeed, its most recent trading statement (pdf) makes no mention of the internet at all.
So, is Primark missing out as other fashion retailers grow their online sales, or is its business model somehow less suited to the internet?