Prime

Wal-Mart crashes Prime Day, should other retailers follow suit?

Yesterday (Wednesday 15 July 2015) in celebration of its 20th anniversary, Amazon is promised its Prime customers “more deals than Black Friday.” 

You can judge for yourself how successful this was for the retailer.

Despite the ‘quality’ of the bargains on offer, Prime Day is a reflection of just how important Prime has become to Amazon, and how the ecommerce giant is increasingly wielding it to win business away from other online retailers and brick-and-mortar competitors.