Print-on-demand

How does internationalisation work for online retailers?

If 95% of success is showing up then in online retail business the arrival of good platforms, cheap translation services and global banking means pretty much anyone can ‘show up’.

The service can be transferred into the new market, the website translated, the new currency added and you’re ready to sell to the new region.

Window shopping has gone virtual. Are you ready?

36% of the top 100 brand sites in the UK have not been optimised for mobile and yet we’re seeing window shopping going virtual.

So if your mobile site isn’t ready, you’re missing out on the first stage of the buying process.

Even if shoppers don’t trust their touch-screen devices enough to make the final purchase via a mobile connection, they are definitely using it to browse, share and fill up their baskets.