print publishing

Google pays publishers to get data for Consumer Surveys offering

Large multinational corporations and consumer brands spend big bucks on market research, and for good reason. Figuring out what consumers are thinking about and what they want can help inform crucial product development and marketing decisions.

If you’re an entrepreneur or small business owner, having access to similar market research insight is probably a very appealing proposition, but the costs typically put that market research out of reach.

Google is hoping to change that with a new offering called Google Consumer Surveys.

For sale on the cheap: another struggling magazine

The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.

The magazine, which covers U.S. and global news on a weekly basis, has,
like many print publications, seen its subscriber base erode over the
years. That has made it hard to run as a sustainable business. Newsweek
lost nearly $30m last year, and just over $16m in 2008.