Procter & Gamble

Amazon is courting advertisers with video ads, external links

After years of speculation and predictions about Amazon’s ability to become a digital advertising powerhouse, it’s happening.

The online retail giant now has annual ad sales exceeding $2bn, and advertising is its fastest-growing segment. With over half of consumers starting their product searches on Amazon, there’s every reason to believe that Amazon’s ad revenue will continue to grow.

Is WPP the canary in the coal mine for the global ad business?

On Wednesday, the world’s largest ad agency holding company, WPP, spooked investors by warning about a slowdown that it projects will result in dismal sales growth of 1% or less.

Shares of the firm plummeted the most in a single day since 2000 and are now down by more than 20% this year.