product banners

Six basic tips for improving homepage product banners

Providing tailored product recommendations is a proven way of boosting online sales, with two-thirds of companies (66%) stating that personalisation improves both customer experience and business performance.

Speaking at a Screen Pages ecommerce event recently, Emailvision personalisation director Neil Hamilton ran through some best practice tips for how to create effective homepage product recommendation banners.

The effectiveness of these blocks can be improved using personalisation, whereby the products shown are specifically tailored to the customer based on their past on-site behaviour.

Our new Realities of Personalisation Report, published in association with Monetate, found that just 30% of businesses currently personalise their websites based on a visitor’s previous behaviour, so a majority of businesses are yet to implement the technology.