product data management

Keeping product data clean: five steps for quality and consistency

Clearing data rubbishWhether you’re in B2C or B2B,
product data influences buyer behaviour. The quality and clarity of your data
will influence the decision making success of website visitors.

Good decisions require high quality data. The more complex the purchase
decision, the higher the demand for detailed product information.

There is a direct cost to
poor product data; someone has to retroactively go back and make changes, which
can be incredibly time consuming.

In previous roles, I have spent long evenings
correcting data mistakes because it wasn’t done properly in the first place.
Not a good use of anyone’s time.