product description

Six things to consider when writing product descriptions

A great product description is one of the most important features needed for an effective product page alongside user reviews, images, bold calls-to-action and delivery information.

The benefits of writing unique product descriptions are obvious – firstly you avoid getting penalised by Google for having duplicate content on your site, and secondly it’s a great sales opportunity.

There are few areas where sites can really differentiate themselves from their competitors and copywriting is one of them.

It’s a chance to entice the customer, upsell your products and inject a bit of excitement and personality into your site.