product launches

Campbell’s is launching a new product online exclusively for the first time ever

Campbell Soup Company, colloquially referred to as Campbell’s, has achieved a notable first in its nearly 150 year history: it launched a new product exclusively through online retail channels.

V8+Hydrate, which won’t be available in-store until November, aims to quench consumer thirst with a low-calorie, vegan-friendly, non-GMO and gluten-free hydration beverage. It incorporates the storied V8 brand name, which has been a staple in Campbell’s lineup since 1948, and given this, it would appear that Campbell’s first-ever ecommerce-first product launch is associated with a product it has high hopes for.