product placement

What does native advertising have in common with an erotic French film?

“You know it when you see it”. This, of course, is the famous Potter Stewart quote from the Jacobelis vs Ohio court case (1964) which found the French film “The Lovers (Les Amants)” to be too obscene.

As the definition of native advertising continues to evolve this quote is incredibly fitting. But I’ll get to that later, let me first go back to the origins of this marketing tactic…

Will 2013 be the year of native advertising? [infographic]

Digital channels continue to provide advertisers with an ever-growing number of options for marketing to consumers, but there’s a problem: many of their messages don’t get through.

Many consumers, bombarded by ads, many of which they see as annoyances, have blinded themselves to certain types of ad units, and some, in an attempt to squash ads altogether, have turned to ad blocking software. Coupled with poorly-placed units, advertisers often have no idea how many of their ads have actually been viewed or were even viewable, prompting calls for viewability standards.

Video games change television consumption habits: Nielsen

What do people do when times are tough? History suggests they look for escapes. Some go to the movies, some eat candy and some indulge in sin. And some play video games.

The healthy growth in the video game market has not been dented by the recession according to Nielsen’s newly-releasedState of the Video Gamer‘ report, which looked at console and PC video game usage in the United States for Q4 2008.