product videos

Eight different ways of using product videos in ecommerce

In order to improve conversion rates and limit the number of returns, ecommerce sites need to provide customers with as much information as possible about the products on offer.

While this can be achieved through the use of copywriting, images and user reviews, videos are potentially the most effective way of demonstrating a product to the customer. 

I recently blogged six examples of retailers that used product videos to improve conversion rates, and we’ve also looked at best practice tips for product pages.

But the use of video isn’t limited to just displaying products. There are a number of different ways that ecommerce sites can use video to inform and educate their customers.

So here are eight different ways that video can be used in ecommerce…

Six retailers that used product videos to improve conversion rates

Product videos are a great way to improve conversion rates online as they reassure the customer by helping them make an informed purchase decision.

One of the main problem with ecommerce is that you can’t hold the product in your hands before you buy it, which is why offering free returns is such a great selling point.

But video is also a great way to limit the impact of returns, as it gives customers a full view 360 degree of the product.

We’ve previously blogged best practice tips for ecommerce product videos, and recently looked at the rise of video in 2013.

With this in mind, here’s a round up of some stats showing how product videos have improved conversion rates for six online retailers…