Who’s social, who’s not?

With social media becoming more and more important to both individuals and businesses, the importance of understanding who is “social” and who isn’t only grows. After all, if we’re going to truly understand how social media is being used, and how it can be used most effectively, we first need to identify who is using it the most.

NetProspex, a company which has built a crowdsourced directory of business contacts, has attempted to do that in its recently-released Social Business Report (PDF).