programmatic buying

Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven’t profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we’d get an overview.

Ashley Friedlein identified ‘marchitecture’ as his number one trend for 2016, with companies needing to articulate their ‘marketing stack’. Machine seems to fit in somewhere here.

Heck, it’s even got an animated, big-font scrolling-experience for a website.

Here’s how the team describe their product…

Programmatic advertising in APAC: An Introduction

Programmatic ad buying, or just ‘programmatic’, is a hot but confusing topic.  It is being talked about a lot, but many find it difficult to understand in detail.

Here’s an introduction to the topic which might help and we will follow up with details about programmatic in APAC.

Passing the Big Data point of no return

We have passed the point of questioning the value and capabilities of Big Data on business success. In progressive organizations it now holds a seat at the table as a crucial resource to business. Companies have realized that there are major opportunities to use the data they already have and apply new insights across their business for incredible results.

Cloud technologies, and the advancements in data analysis give foundation to accelerating the trend. Advanced technologies like active analytics (“decisioning”), advanced algorithms, etc. are proving to be extremely effective at fueling the Big Data engine. In the new world we live in, data isn’t something to be stored and ignored, but analyzed and utilized for its valuable insights.

Big Data analysis has proven to be invaluable at helping driving decisions across organizations—from pricing and distribution decisions, to product and marketing insight—spreading a trend of ROI from end to end. There is no doubt, Big Data is now mainstream.