Mobile advertising, including display, search and in-app ads, is now growing six times faster than desktop internet.
Forecasts suggest that mobile advertising will continue to grow by an average of 50% a year between 2013 and 2016, thanks to the widening penetration of smartphones and tablets.
These figures come from ZenithOptimedia’s latest advertising expenditure forecast. It reveals that overall global advertising spend will rise from 3.9% in 2013 to 5.5% in 2014, with further growth expected to increase to 6.1% in 2016.
In other optimistic news it seems that advertisers are now committing to spending more in the Eurozone. Since the financial crisis began there has been a 15% drop in adspend, however this year will see Eurozone adspend rise 0.7%, the first growth since 2010.
The internet is the fastest growing medium for adspend by quite some distance though. Let’s take a look at the forecast and what the future holds in store for internet adspend.