project management

10 lessons I learnt building my own digital platform

You’ve probably sat in a team meeting and heard a colleague bemoan your IT systems, lack of customer insight or manual process and subsequently ask, “Well, why can’t we just build our own solution?”

Well, you can, benefiting from the accessibility of cloud software, the application of forward planning and some hard work.

Agile development: what do marketers need to know?

How your website, app or software is produced will have a significant impact over how quickly it’s built and its quality. 

The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision.

It can’t be left to your production team, whether in-house or outsourced.  

Building innovation into project management

If your organisation is going to do any sort of substantive innovation, it needs to take on risk. That needs a different style of project management.

Why do you do projects?

For most organisations, the answer is usually something to do with change. “We need to add new features to our product. We need to improve the user experience in our online shop. We need to upgrade the technology running our site”.

That’s kind of odd, when you think about it.

How complex can it be?

Managing complexity is tough. Especially if you can’t agree on where the complexity lies.

Sometimes decisions are easy.

You have the data you need. You know what you want to achieve. You know how things work – if we do this, then that will happen. So you connect the dots, make the decision, and all is well.

Make the same decision often enough, and you’ll define a standard, even a ‘best practice’.

The rise of the temporary organisation

What’s permanent? What’s temporary? Perceptions of time frame the way we work together.

I was debating project and service management standards the other day. (Yep, I lead a sad life.)

To be honest, it wasn’t much of a debate. We all agreed on the big stuff – that projects and services overlap; that we all need to work together to deliver value; that people and skills matter more than standards and controls.  

A lot of motherhood and apple pie really. Boring.

Throughout the debate, I felt we were missing something. There was a big divergence in our underlying mindsets; we just weren’t getting at it. Afterwards, I realised this was due to the framing of the debate.