projections

Social ad spend to reach $9.2bn by 2016, a third of it from ‘native’ formats: report

Startups looking to become the next big thing on the social web may find it more difficult to raise capital going forward, but there’s good news for the major players in the space today: the amount of money advertisers spend on social ads is set to grow considerably in the next several years.

By just how much? According to a new report by BIA/Kelsey, spending on social ads will double in four years, growing from $4.6bn this year to $9.2bn in 2016.