YouTube surpassed Yahoo as the world’s second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an
average of an hour on the site.
This makes YouTube a great place for marketers
to be getting their message across. But the
creation of a video is only half of the task at hand, attracting viewers is the
Video Ads operate in a similar fashion to Google search ads and offer
advertisers a way to draw attention to a video, gain viewers and channel
subscribers, and eventually influence conversions.
Given the popularity of video and YouTube, here are a
few suggestions of how to best take advantage of Promoted Videos.